Perpustakaan Fakultas Ilmu Komunikasi

Perpustakaan Fakultas Ilmu Komunikasi

Universitas Persada Indonesia

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Riset pemasaran

Riset pemasaran

Freddy Rangkuti
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Marketing analysis made easy : teknik analisis pemasaran dan analisis kasus menggunakan excel dan SPSS

Marketing analysis made easy : teknik analisis pemasaran dan analisis kasus menggunakan excel dan SPSS

Freddy Rangkuti
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Mengukur efektivitas program promosi & analisis kasus menggunakan SPSS

Mengukur efektivitas program promosi & analisis kasus menggunakan SPSS

Freddy Rangkuti
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The power of brands

The power of brands

Freddy Rangkuti
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Strategi semut melawan gajah : untuk membangun brand personal, produk, dan perusahaan

Strategi semut melawan gajah : untuk membangun brand personal, produk, dan perusahaan

Freddy Rangkuti
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SWOT Balanced Scorecard : Teknik Menyusun Strategi Korporat yang Efektif plus Cara Mengelola Kinerja dan Risiko

SWOT Balanced Scorecard : Teknik Menyusun Strategi Korporat yang Efektif plus Cara Mengelola Kinerja dan Risiko

Freddy Rangkuti
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Measuring customer satisfaction : teknik mengukur dan strategi meningkatkan kepuasan pelanggan plus analisis kasus PLN-JP

Measuring customer satisfaction : teknik mengukur dan strategi meningkatkan kepuasan pelanggan plus analisis kasus PLN-JP

Freddy Rangkuti
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Teknik Membedah Kasus Bisnis Analisis SWOT: cara perhitungan bobot, rating dan OCAI

Teknik Membedah Kasus Bisnis Analisis SWOT: cara perhitungan bobot, rating dan OCAI

Freddy Rangkuti
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