Dosen Pembimbing : Yuli Yulfinarsyah, S. Sos., M.SirnrnIndonesia's economy has expanded strongly, especially in UMKM sector and it has create a high competitive market. In order to promote their product, UMKM actor must adapt to open business system and compete with several promoting strategy. Social responsible marketing strategy is one of the way to reinforce social and ethical value for the benefit of both citizen and company. This research was conducted to evaluate the impact of cause-related marketing strategy that implemented by productive wakaf in CV. Sukses Sejahtera Bersama (Moo Nyusu) to increase sales. Four approach of cause-related marketing strategy was applied in this research and several concept that related to the research such as communication, corporate social responsibility, and promotion. The research using qualitative and descriptive approach was used to evaluate the result of this study. Data was collected by perform deep interview with four (4) trusted informant while observing and comparing it with a literature study. The result of this research showed that the implementation of caused-related marketing strategy is the best method to implemented, due to its high connectivity between product it self, image branding, positioning, market target, and it can be implemented in long term period. Although there were no significant sales increasing in Head Office. Four approach that being used by Moo Nyusu in wakaf productive programe showed a suitability with a core of its business value which is to enrich people living around, in a long term period with sustainability. Even wakaf productive programe may invite enthusiasm from top management in Moo Nyusu to be involved and actively participated.