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  <title>The power of brands</title>
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  <namePart>Freddy Rangkuti</namePart>
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   <publisher>PT Gramedia Pustaka Utama</publisher>
   <dateIssued>2002</dateIssued>
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  <languageTerm type="text">Indonesia</languageTerm>
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  <extent>xvi, 268 p. : ill. ; 20 cm.</extent>
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  <topic>Branding</topic>
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  <topic>Brand Management</topic>
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 <classification>658.827</classification>
 <identifier type="isbn">9789796868827</identifier>
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