APA Style

Surmanek, Jim. (2004). Advertising media A to Z : the definitive resource for media planning, buying, and research . New York: McGraw-Hill.

Chicago Style

Surmanek, Jim. Advertising media A to Z : the definitive resource for media planning, buying, and research. New York: McGraw-Hill, 2004. Text.

MLA Style

Surmanek, Jim. Advertising media A to Z : the definitive resource for media planning, buying, and research. New York: McGraw-Hill, 2004. Text.

Turabian Style

Surmanek, Jim. Advertising media A to Z : the definitive resource for media planning, buying, and research. New York: McGraw-Hill, 2004. Print.